About Roofing101

Who We Are

Roofing101 has provided expert roof repair, replacement, and installation
services in Carlsbad and all of the Greater San Diego Metro since 2008.

After a storm or over the course of normal wear and tear, all roofs need attention from roofing professionals to ensure their longevity. We are happy to serve our customers in this way, keeping them safe and dry for years to come. All of our technicians are fully trained and certified to carry out work needed, and we are always available to answer your questions.

Manufacturers like Owens Corning and GAF have recognized our prowess in the roofing industry, certifying us at the highest level. The support of these companies allows us to offer top-quality roofing products and materials to our customers. If you’re looking for experienced roofing professionals, you’ve come to the right place.

Graham Dessert, Roofing101 Owner

Graham Dessert founded Roofing101 in 2008. Graham has an extensive background in construction. He started out painting houses in high school as a summer job, which steadily grew into a career for Graham as he went through college. Graham started his own business in 2001, growing his employee base from 1 to 31 employees. Graham closed his business down in 2004 to work for a national painting company as a franchise developer, where he gained the experience of hiring, training, and developing hundreds of employees. During that time, he learned the importance of outstanding customer service and workmanship. Graham has also cultivated a background in roof replacement. Now, Graham has developed the brand Roofing101 with a different standard. His mission is to operate a company that changes the perception of contractors by any customer. Graham’s long term vision is to create a legendary reputation one customer at a time.

Graham is married with five children and resides in Carlsbad California. He enjoys outdoor activities, good music, ideas on how to make the world a better place, and loves a good story.

Giving Back To Our Community

Here at Roofing101, we believe it is our responsibility to give back the communities that support us and ultimately leave the world a better place. We actively seek out opportunities to give back.
We support many local youth sports teams and larger charities including Boys and Girls Club, Food For The Poor, and Special Operations Warrior Foundation.

We also have a non-profit As Many Peaks As Possible (AMPAP), where we complete roofing work for homeowners in need keeping them safe, dry, and happy. Roofing101 is proud of the work we have done so far, and we look forward to future opportunities for community involvement.

The Things That We Stand For

01. Our Vision

Create the best experiences period.

02. Our Mission

Make the world a better place, one person at a time.

03. Our Responsibility

  • Take care of people
  • Take care of our planet
  • Act with purpose
  • Create profit to create sustainability in order to give more

04. Our Values

  • Do the hard work – our work is tough, dangerous, and often times not seen or noticed. We must persevere, endure, and deliver results no matter the circumstances.
  • Be open to the world’s possibilities.
  • Deliver what you promise – our reputation is a reflection of how often we do what we say we will. This is our integrity and our currency.
  • Make love visible – love is life’s most powerful energy. We have an opportunity to make love real through our work daily by making someone’s day better and extraordinary. It requires effort, action, and stewardship.
  • Gratitude leads to happiness.

Get a Free Roofing Estimate Today!

For a free in-home consultation and estimate, call us at 760-216-2999 or click the button to fill out a request form.